PPC & Advertising Automation

The Problem

Manual bid management doesn't scale. By the time you adjust bids based on yesterday's performance, the market has moved. Meanwhile, you're leaving money on the table with suboptimal keyword allocation.

Our Approach

Audit current campaign structure and performance
Implement AI bid strategies with human oversight gates
Build monitoring dashboards with automated alerts

Works Well When

Not Appropriate When

Works Well When

You spend £5k+ monthly on advertising
You use Google Ads, Meta Ads, or Amazon Advertising
You have conversion tracking in place

Not Appropriate When

Your ad spend is too low to justify automation investment
You lack clear conversion tracking

Honest Assessment

AI bid management works well at scale. Google's own data shows 26% efficiency advantage for automated bidding. But automation amplifies both good and bad decisions—governance matters.

Engagement Details

Duration: 10 weeks
Your Involvement: Varies
Prerequisites: None